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This Isn't Fun But it Will Make You So Much Money | Ep 725
The Game w/ Alex Hormozi
Top-Down Branding Strategy
Position yourself as offering premium services to high-paying clients, then offer a DIY version of your services to a larger audience by providing support and SOPs at a fraction of the price. This top-down approach allows you to scale your business efficiently compared to starting with a cheap offering and moving up.
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