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The Graham Cochrane Show cover image

How to sell your online course before creating it

The Graham Cochrane Show

NOTE

Test Live and Improve Later for Faster Product Success

Launching online courses without prior testing leads to uncertainty about customer demand and preferences. Testing the product live allows for understanding the key elements that resonate with customers and drive sales. By testing live and improving the product later, it is possible to accelerate the execution process, generate income faster, and get paid while building the product. This approach enables creators to make money sooner and receive compensation for their work upfront, unlike traditional methods of launching products.

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