1min snip

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Episode 46: Blue Bottle Coffee

Acquired

NOTE

The Dichotomy of Blue Bottle and Apple Stores

James Freeman and the blue bottle team believe blue bottle cannot be a public company and maintain its ideals. However, the author disagrees and cites the similarity between an Apple store and a blue bottle store. The author notes that Apple stores have evolved from being sparse to offering a larger variety of products relative to their square footage.

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