$63,150 In 48 Hours? Lessons From Our $150 ChatGPT Webinar | Espresso Hour E8
The Espresso Hour
00:00
Underated Key of Selling Digital Products: Physical Box Mockups
I love that idea. Jack Butcher obviously pioneered this, I think, with the sleek product boxes for digital products,. Because it makes you feel like you're actually getting something. It goes back to when internet video games start becoming a thing? But even back then, you know, like 15 years ago, if you were buying a game on Steam or something, they would find a way to make it look like you were getting this physical good digitally. To me, that is one of the whole keys of selling digital products: reminding the person that what they are buying is as valuable as a physical thing.
Transcript
Play full episode
