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The Espresso Hour
Underated Key of Selling Digital Products: Physical Box Mockups
I love that idea. Jack Butcher obviously pioneered this, I think, with the sleek product boxes for digital products,. Because it makes you feel like you're actually getting something. It goes back to when internet video games start becoming a thing? But even back then, you know, like 15 years ago, if you were buying a game on Steam or something, they would find a way to make it look like you were getting this physical good digitally. To me, that is one of the whole keys of selling digital products: reminding the person that what they are buying is as valuable as a physical thing.
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