AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
Alex Hormozi: I Lost Everything Twice… Then Made $26M In 18 Months | Alex Hormozi Interview
My First Million
Maximize Sales with Smart Guarantees and Bonuses
There are four types of guarantees in sales: unconditional, conditional, zero guarantee, and performance guarantees, with performance serving as an implied guarantee based on shared success. For customers seeking security, unconditional guarantees provide money-back promises, while conditional guarantees depend on fulfilling specific criteria. Anti-guarantees appeal to risk-takers, explicitly stating the lack of guarantees. In crafting irresistible offers, stacking bonuses that address potential buyer objections can drive quick decisions and enhance perceived value. Sales teams should focus on initial offers and adapt based on feedback, integrating bonuses rather than resorting to discounts. Post-purchase, delivering unexpected bonuses can foster customer satisfaction and loyalty, leading to increased close rates while maintaining product value.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode