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Ep# 13 | WTF does it take to Build Influence Today? Nikhil w/ Nuseir, Tanmay, Prajakta & Ranveer

WTF is with Nikhil Kamath

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Monetization Challenges in the Indian Market

Monetizing audiences in India is challenging due to the heavy reliance on brand promotions and the cultural trend of audience not purchasing as much. In contrast to the U.S., creators in India make less money from their community and rely more on brands for revenue. India's status as a low-arpu country also presents a challenge in audience monetization, as the revenue per user is comparatively low, making it difficult to extract significant profits from the audience. Additionally, India tends to lag behind the U.S. market trends by approximately five years in terms of audience monetization and cultural trends.

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