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The secrets salespeople won’t tell you
Nudge
Empathy Enhances Negotiation Success
Perspective taking significantly enhances negotiation outcomes, with studies showing a 76% success rate in achieving deals that satisfy both parties for those who adopt this approach, compared to control groups with no strategy. This technique leads to greater joint gains and individual economic efficiency without compromising one's own benefits. To sell effectively, one should empathize with the buyer's perspective, as understanding their needs can help find mutually beneficial solutions. While not infallible, adopting this mindset can transform sales strategies and improve results.
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