4min snip

The Knowledge Project with Shane Parrish cover image

#175: Shreyas Doshi: Better Teams, Better Products

The Knowledge Project with Shane Parrish

NOTE

The Three Levels of Product Work

Conflict often arises when people and teams are not aligned at the same level of communication. There are three levels of product work: execution, impact, and optics. Executives focus on the impact level, while product managers and engineers focus on the execution level. This mismatch can lead to confusion and frustration. Team conflicts also occur when leaders fixate on different levels. Some focus on optics, while others focus on impact or execution. Understanding and aligning communication levels can help resolve conflicts and improve collaboration.

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