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The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu
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Transitioning Marketing Spend for Mid-Sized Brands
Transitioning marketing spend for mid-sized brands involves analyzing the percentage allocation towards retargeting and awareness before undergoing changes. A real-life scenario for a mid-sized brand with revenues ranging from high seven figures to mid-eight figures includes having a director of marketing and a VP of marketing, making them more receptive to changing marketing strategies compared to small and medium-sized businesses focused on local marketing.
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