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62. Roger Martin - Board failure (1/2): why boards are worst when they need to be best, where they still add value, and the lost art of strategy
Enter the Boardroom with Nurole
Effective Interaction with the Board for Strategy Development
The ownership of strategy lies jointly with the management and the board. The CEO should facilitate a constant dialogue with the board throughout the strategy creation process, starting with identifying the problem the strategy aims to solve. A strategy should not be pursued for the sake of tradition; it should address gaps between desired and actual outcomes. Engaging the board from the outset ensures valuable input and avoids disappointments.
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