Focusing on the Customer Unifies the Team

The brand partner learned that by focusing on the customer, she could unify her team. By listening to her team and putting the customer at the forefront, she was able to bring together traditional marketers and analysts, enabling them to see each other's perspectives and work together towards a common goal. This approach led to a revised vision statement that emphasized being a customer-centric, data-powered team, which created a sense of collaboration and cohesion within the team.

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