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Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting
Send & Grow by SparkLoop
Engage Through Narrative
Creatively crafting storytelling in written communication, such as newsletters, can effectively lead audiences to desired actions, like tuning into a podcast. By creating narratives that introduce curiosity and offer meaningful lessons, one can engage readers beyond just straightforward promotions of new episodes. Email subscribers, especially those already connected with the content, represent a prime audience for podcast listeners, as converting an email subscriber is generally less challenging than attracting a podcast listener. Additionally, setting up automation in the email welcome sequence allows for personalized engagement by segmenting audiences based on their interests, which can include directing them to select podcast episodes that match their preferences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode