Send & Grow by SparkLoop cover image

Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting

Send & Grow by SparkLoop

NOTE

Engage Through Narrative

Creatively crafting storytelling in written communication, such as newsletters, can effectively lead audiences to desired actions, like tuning into a podcast. By creating narratives that introduce curiosity and offer meaningful lessons, one can engage readers beyond just straightforward promotions of new episodes. Email subscribers, especially those already connected with the content, represent a prime audience for podcast listeners, as converting an email subscriber is generally less challenging than attracting a podcast listener. Additionally, setting up automation in the email welcome sequence allows for personalized engagement by segmenting audiences based on their interests, which can include directing them to select podcast episodes that match their preferences.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner