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How April Dunford Built a 7-Figure Solo Consulting Biz
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Strategies for Pricing and Client Qualification
The speaker implemented a pricing strategy by setting a minimum price of 60K on their site, and practiced client disqualification to filter out potential clients. They emphasized the importance of having a wide funnel to disqualify the majority of potential clients. Additionally, the speaker focused on raising their profile by leveraging their existing network and public speaking to increase their visibility as a consultant.
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