From Nonprofit Founder To Building A $300M Pilates Business
My First Million
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Negotiate to Understand, Not Just to Respond
Effective negotiation requires a deep understanding of the needs and concerns of the other party rather than relying on traditional responses. By encouraging landlords to articulate their priorities, such as the balance sheet and long-term terms, one can create win-win scenarios. Additionally, introducing concepts like preferred returns can help address financial concerns in a mutually beneficial way. Opening up about one's own needs can strengthen the relationship and increase brand equity, leading to better outcomes. Continuous improvement in negotiation skills is essential, as highlighted by resources like 'Never Split the Difference.'
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