Do we need to rethink ‘brand vs. performance’?
The WARC Podcast
The Impact of Performance Marketing Tactics on Consumer Perception
During an inflationary period, the value of brand building companies like LVMH and Procter & Gamble has increased and their brands have remained strong. However, it is important for companies to be cautious with performance marketing, as excessive messaging can lead to consumer fatigue and negatively impact the brand's image.
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