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Managing Your Author Business Over The Long Term With Tracy Cooper-Posey
The Creative Penn Podcast For Writers
What are successful marketing strategies for authors?
Being a prolific writer is one of my superpowers, but marketing is equally important. After 20+ years, I focus on building my platform and utilizing book funnel promos and sales to attract and engage readers. Pay-per-click advertising doesn't work for me anymore. My aim is to have readers discover and connect with me through these strategies.
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