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The Creative Penn Podcast For Writers
Managing Your Author Business Over The Long Term With Tracy Cooper-Posey
Oct 30, 2023
59:07
Snipd AI
Tracy Cooper-Posey, expert in managing author businesses, discusses reinvigorating writing processes, the importance of backlist books, and strategies for marketing books. Topics include changing writing habits with a new genre, deciding what to focus on, updating or retiring books, and managing multiple streams of income. The value of selling direct, creating a community on Patreon, and utilizing corporate sponsorship are also discussed.
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Quick takeaways
- Refreshing and updating backlist books is crucial for maintaining income and reader interest.
- Focus on quality sources of information and prioritize valuable strategies to avoid overwhelm.
Deep dives
The Importance of the Backlist
Indie authors rely on their backlist for long-term income and success. Unlike traditionally published authors, indie authors can keep their previously published books available for sale indefinitely. The backlist acts as a funnel for readers, with new releases leading readers to explore an author's entire catalog. Updating and refreshing backlist books is essential to maintaining their appeal and ensuring a pleasant reader experience. Retiring books should be a last resort, as even older, less frequently selling books can still generate income.
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