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Eric Jorgenson — on Publishing, Progress & Reinventing the Playbook (EP.194)

Infinite Loops

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The Evolution of Book Publishing and Success Metrics

The traditional metrics of success in book publishing, such as the reputation of the publisher or book royalties, are being challenged by new emerging experiments and metrics. The focus is shifting towards creating great books that are widely read, recommended, and have a long-term impact. Authors now have greater flexibility with options like professional publishing services, financial assistance, and the ability to maintain their creative vision. This shift in the industry is leading to the creation of new book genres and non-traditional success metrics, ultimately allowing authors to build successful businesses even if their books don't generate direct revenue.

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