The Cult of Fine Wine
Sounds Like A Cult
The Influence of Wine Celebrities on Pricing and Consumer Behavior
Wine celebrities, such as those who have passed the master psalm exam, hold immense influence over consumers who are willing to follow their preferences and pay high prices for iconic wines. The emergence of the internet and information sharing has led to a surge in demand for specific wines, causing prices to skyrocket. Consumers often find themselves paying exorbitant amounts to taste these sought-after wines, despite them being everyday items that have quadrupled in price over the years.
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