Sounds Like A Cult The Cult of Fine Wine
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Mar 28, 2023 The podcast explores the cult-like nature of the fine wine industry, discusses the experiences of a renowned wine educator and sommelier, and highlights the personal journey of the hosts in the wine industry. They also touch on the dangers of excessive drinking, the concept of solutionism, and the drug-like nature of the fine wine world.
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What Makes Cult Wine Valuable
- Fine wine cult status depends on scarcity, perfect critic scores, and investment value, turning bottles into highly coveted status symbols.
- The secondary market shows enormous appreciation, with some vintages increasing thousands of percent over five years.
American Origins of Cult Wine
- The American fine wine culture, especially Napa Valley, pioneered the cult wine phenomenon with Cabernet Sauvignon.
- Wine critics emerged as cult leaders, driving desirability and steep price increases since the late 20th century.
Wine as Ritualistic Religion
- Wine tasting rituals and complex jargon elevate wine to a near religious experience full of rules and meanings.
- This language and ritual give enthusiasts a sense of superiority, turning wine drinking into a symbolic practice.