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Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)

Marketing Against The Grain

NOTE

Building Loyalty Through Employee Equity and Personal Branding

The speaker believes that people connect more with individuals than with brands like Burger King or Wendy's/nThe company strategy involves giving team members more equity to make them feel like owners/nTeam members are encouraged to use company resources to build their personal following as a show of trust and a leap of faith/nThe belief is that team members with a personal following will inspire loyalty and build the company's audience.

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