#1. Mathew Sweezey, Salesforce: The Post-AI Consumer
The Artificial Intelligence Show
Distinguishing AI from ML in Marketing
Many companies claim to have AI when they actually have Machine Learning (ML) technologies. This lack of distinction is a problem in the industry, as consumers need to understand the difference between ML and true AI to make informed purchasing decisions. AI is the overarching term for technologies that make machines intelligent, while ML is a subset that focuses on predicting outcomes based on data and evolving through learning.
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