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VP and GM at Shopify, Loren Padelford: Breaking the Rules in Sales

Grit

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Long-term Customer Relationship

Maintaining long-term relationships with customers is crucial even when initially saying no to their requests. By being honest about not being aligned with what the customer wants and taking a long-term view, companies can still win over the customer's loyalty. Customers appreciate the truth and may even recommend the company to others, despite being turned down initially.

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