[Tactics] Territory Planning: Reverse-Engineer your way to success in 2024
Outbound Squad
Analyzing Recent Wins for Account Investment
To decide which accounts to invest effort in, analyze recent wins such as the last five to 10 meetings booked for SDRs or the last five to 10 closed deals for account executives. Focus on company name, industry, persona, solution of interest, number of employees, social proof, and relevant triggers.
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