Designers bring adaptive thinking to generate multiple ideas and keep them alive. They use artifacts to inform and engage in a conversation with their work, focusing on 'making think' rather than 'thinking to make.' This ability to envision possibilities and shape the future aligns with the idea of being a 'Possibilitarian.' Designers play a crucial role in building teams, improving experiences through design, and driving innovation across different industries.
Greg Petroff is a renowned executive design leader. He’s built and led design teams for companies like GE, Google, Compass, and Cisco. In this conversation, we discuss the state of design and how designers can have more relevance in today’s changing environment.
See full show notes at:
https://theinformed.life/2024/07/28/episode-145-greg-petroff/