Focusing on Tools for Creators vs Competing with Video Platforms

The insight highlights the shift in focus at Vimeo from competing with YouTube and Netflix to providing tools for creators to succeed on all platforms, as filmmakers preferred an ad-free environment. This was seen as a more sustainable model compared to competing directly with established platforms due to high content costs and strong competition. The move to the new platform, Tubi, is justified by its ad-supported model, reflecting the future trend of content consumption that prioritizes free, ad-supported platforms over paid streaming services, recognizing that the real competition lies in engaging forms of entertainment like social media and gaming.