The business model is simple: provide better free products than the market's paid products, earn the trust of successful entrepreneurs, invest in their growth, and help everyone else for free. Our approach avoids failures and increases the likelihood of success. Within the first 12 months, our average portfolio company sees a 1.8X increase in revenue and a 3.01X increase in profits. For those with us between 12 and 24 months, revenue increases by 2.3X and profits by 4.7X. Our mission at Acquisition.com is to make real business accessible to everyone and solve as many problems as possible. We share our business building frameworks rather than hoard them. Let's press on and see the basic outline of this book.
“Doing the thing that scared me most, giving away my secrets, led to the biggest breakthrough in my life.” In this episode, Alex (@AlexHormozi) discusses the importance of leads and advertising in business success, sharing his personal experience of going from $100M to $1B in net worth through these methods. The episode covers the basics of advertising and lead generation, and offers practical tips for business owners looking to grow their customer base.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:00) - Opening Credits & Guiding Principles
(2:06) - Read This First
(6:39) - How I Got Here
(24:05) - The Problem This Book Solves
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