The NTM Growth Marketing Podcast #88 "How to Grow a Digital Agency with Andy Crestodina"
The NTM Growth Marketing Podcast
Exploring the Power of Storytelling in Marketing and Visitor Engagement
Marketers value storytelling as a powerful framework for communication and teaching. While Storybrand emphasizes the importance of storytelling, visitor engagement shows that visitors prioritize their problems over stories. To effectively engage visitors, marketers should place them as the hero in their narrative, incorporate elements of storytelling like conflict and resolution, and focus on visualizing a better outcome. By integrating these storytelling elements strategically throughout their content, marketers can effectively convey their impact, humanity, and understanding of visitor problems, even if not presented in a traditional story format.
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