AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min snip
The NTM Growth Marketing Podcast #88 "How to Grow a Digital Agency with Andy Crestodina"
The NTM Growth Marketing Podcast
Exploring the Power of Storytelling in Marketing and Visitor Engagement
Marketers value storytelling as a powerful framework for communication and teaching. While Storybrand emphasizes the importance of storytelling, visitor engagement shows that visitors prioritize their problems over stories. To effectively engage visitors, marketers should place them as the hero in their narrative, incorporate elements of storytelling like conflict and resolution, and focus on visualizing a better outcome. By integrating these storytelling elements strategically throughout their content, marketers can effectively convey their impact, humanity, and understanding of visitor problems, even if not presented in a traditional story format.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode