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#147: John Lowry—Unlocking the Secrets of Effective Negotiation

The StoryBrand Podcast

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Competitive and Cooperative Dynamics in Negotiation

Competitive and cooperative dynamics can change within the same negotiation./nSome negotiations start out cooperative and later become competitive./nIt is important to build the skill to operate in different ways during negotiations./nBy building negotiation skills, people can achieve success and avoid exploitation or negative outcomes./nThe book simplifies complex negotiation rules and practices, providing steps to improve success in both career and life.

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