Ep. 42 Stacy Bohrer from OpenX chats with AdTechGod
AdTechGod Pod
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Choose Your Side: Yield vs. Performance
In the complex landscape of digital advertising, entities must choose a clear focus between maximizing revenue for publishers or driving performance for advertisers. The current dual approach of claiming to optimize both CPMs for publishers and efficiency for advertisers is fundamentally problematic and often leads to hidden fees and margins. A transparent strategy that prioritizes one over the other is essential for aligning incentives and ensuring true value for both sides.
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