AdTechGod Pod Ep. 42 Stacy Bohrer from OpenX chats with AdTechGod
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Aug 20, 2024 Stacy Bohrer, Vice President of Buyer Development at OpenX, shares her extensive adtech expertise. She discusses the rise of streaming services and how AI enhances targeting. The importance of mentorship, self-awareness, and teamwork in career growth is emphasized, along with the need for transparency and responsible media practices in advertising. Stacy touches on the intersection of sustainability and advertising, and ethical challenges within the sector, promoting a culture of open communication and social responsibility.
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Stacy's Career Journey
- Stacy Bohrer's adtech career began in 2006 through a connection her grandma introduced her to.
- She progressed from creative trafficking to digital sales, eventually joining Trade Desk and OpenX.
Curation Over Open Exchange
- The biggest surprise moving from DSP to SSP was how similar buyer demands remain, especially for transparency and targeting.
- Curation of inventory is becoming more important than open exchange purchases.
Challenge of Objectivity in AdTech
- Objectivity and transparency in adtech matter deeply but face conflicts with business models owning both DSP and SSP.
- Truly unbiased, transparent transactions remain the challenge for the industry.