The Evolution of Ad Tech Careers

Stacey Bohrer's career in the ad tech industry spans over 15 years, showcasing her growth from an assistant at Fox to her current role as vice president of buyer development at OpenX. After graduating with a degree in communication, she was introduced to the advertising world through networking connections, leading her on a path that included stints with major companies such as iHeartRadio and The Trade Desk. Throughout her journey, Bohrer emphasized the importance of agility and adaptability, noting how the organization's needs shape over the years from startup phases to substantial growth. Her time at The Trade Desk, in particular, provided valuable lessons in scaling operations and understanding client demands for transparency and direct communication in advertising.