RV198 - Content Strategy AMA
GTM Live
00:00
Effective Sales Outreach Strategy
Sales should reach out when the time is right, even if the individual may not seem ready based on their actions. A well-crafted sales message can turn someone not ready into a potential client. Personalized outreach with customer stories can be more effective than generic demo offers, aiming to build a connection based on shared experiences. Introducing prospects to successful users and sharing their stories can initiate the first touch in sales, rather than directly pushing for a demo. The focus should be on the intent of the outreach rather than waiting for the prospect to be 'marketing-ready'.
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