Worklife with Adam Grant cover image

Redefining hustle culture with Robin Arzón

Worklife with Adam Grant

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Reversing Motivation: Taking Action Before Feeling Motivated

Motivation is typically believed to precede action, but evidence suggests that even a tiny bit of motivation is enough to initiate action, such as deciding to go to the gym or sleeping in workout clothes. By making a small decision today to make tomorrow easier, one can kickstart the process. Taking action creates momentum, leading to a sense of efficacy and progress, which in turn increases motivation. The traditional view of waiting for a surge or steady flow of motivation is challenged, with the emphasis shifting to taking action first to quell anxiety and establish focus. By making one choice or taking one step, even as simple as putting shoes by the door, progress is made iteratively towards a goal. Adopting an identity as a 'doer,' like an exerciser or a healthy eater, can strengthen motivation. Encouraging people to embrace these identities can lead to sustained motivation and a sense of belonging, like being part of a community or group.

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