Niche Down to Stand Out

To successfully build a business, focus on a specific target audience instead of trying to cater to everyone. Understanding and addressing the unique needs of a particular group can lead to more meaningful engagement and success, contrasting with the generic 'fusion restaurant' approach that often fails to attract a dedicated customer base. By intentionally alienating those outside your niche, you create a stronger connection with those who align with your vision and offerings, making them feel understood and drawn to your brand.

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