If you don’t know how to write, you will not win on the internet.
Kipp and Kieran are joined by guest Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into the growing trend of personality-led growth in marketing. Learn more on approaching PLG in B2B and B2C, a masterclass on audience building, and why knowing how to write is crucial to your success.
About Greg Isenberg
Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.
Connect with Greg!
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
