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Marketing Against The Grain
The 3 Steps To Start A +$1M Content Business In 2024 | Greg Isenberg (#171)
Nov 7, 2023
Greg Isenberg, CEO & Co-Founder of Late Checkout, dives into the essentials of building a lucrative content business in 2024. He emphasizes the critical role of storytelling and effective writing in capturing audience engagement. The discussion also covers strategies for growing email newsletters using social media and the rise of influencer-led B2B businesses, showcasing how personality can drive community engagement. Greg shares tips on differentiating in a crowded market while navigating modern digital challenges.
39:06
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Quick takeaways
- Being interesting and a master storyteller is crucial for building a successful business and attracting an audience.
- Short-form video is a powerful tool for audience growth, and creating engaging content that resonates with the target audience is key.
Deep dives
The Power of Being Interesting and a Master Storyteller
To build a successful business and attract an audience, it is crucial to be interesting and a master storyteller. This involves being able to package your unique experiences and perspectives in a way that is intriguing and captivating to your audience. It is important to showcase your personality and let what is interesting about you or your company shine through. Additionally, becoming a master storyteller means being able to effectively communicate your experiences and ideas in a compelling manner, whether through written content, videos, or other formats. The ability to be interesting and a skilled storyteller sets you apart and helps you connect with your audience on a deeper level.
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