Marketing Against The Grain cover image

Marketing Against The Grain

The 3 Steps To Start A +$1M Content Business In 2024 | Greg Isenberg (#171)

Nov 7, 2023
39:06
Snipd AI
Greg Isenberg, Co-Founder of Late Checkout, discusses personality-led growth in marketing, audience building, and the importance of knowing how to write. They explore the challenges of growing a newsletter, utilizing short-form video, and the impact of quality content and community engagement. They also discuss the potential of B2B businesses and influencer monetization, as well as audience building, developing a personality, and improving writing skills.
Read more

Podcast summary created with Snipd AI

Quick takeaways

  • Being interesting and a master storyteller is crucial for building a successful business and attracting an audience.
  • Short-form video is a powerful tool for audience growth, and creating engaging content that resonates with the target audience is key.

Deep dives

The Power of Being Interesting and a Master Storyteller

To build a successful business and attract an audience, it is crucial to be interesting and a master storyteller. This involves being able to package your unique experiences and perspectives in a way that is intriguing and captivating to your audience. It is important to showcase your personality and let what is interesting about you or your company shine through. Additionally, becoming a master storyteller means being able to effectively communicate your experiences and ideas in a compelling manner, whether through written content, videos, or other formats. The ability to be interesting and a skilled storyteller sets you apart and helps you connect with your audience on a deeper level.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode