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Marketing Against The Grain
The 3 Steps To Start A +$1M Content Business In 2024 | Greg Isenberg (#171)
Nov 7, 2023
Greg Isenberg, Co-Founder of Late Checkout, discusses personality-led growth in marketing, audience building, and the importance of knowing how to write. They explore the challenges of growing a newsletter, utilizing short-form video, and the impact of quality content and community engagement. They also discuss the potential of B2B businesses and influencer monetization, as well as audience building, developing a personality, and improving writing skills.
39:06
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Quick takeaways
- Being interesting and a master storyteller is crucial for building a successful business and attracting an audience.
- Short-form video is a powerful tool for audience growth, and creating engaging content that resonates with the target audience is key.
Deep dives
The Power of Being Interesting and a Master Storyteller
To build a successful business and attract an audience, it is crucial to be interesting and a master storyteller. This involves being able to package your unique experiences and perspectives in a way that is intriguing and captivating to your audience. It is important to showcase your personality and let what is interesting about you or your company shine through. Additionally, becoming a master storyteller means being able to effectively communicate your experiences and ideas in a compelling manner, whether through written content, videos, or other formats. The ability to be interesting and a skilled storyteller sets you apart and helps you connect with your audience on a deeper level.
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