The 3 Steps To Start A +$1M Content Business In 2024 | Greg Isenberg (#171)

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Nov 7, 2023

Greg Isenberg, CEO & Co-Founder of Late Checkout, dives into the essentials of building a lucrative content business in 2024. He emphasizes the critical role of storytelling and effective writing in capturing audience engagement. The discussion also covers strategies for growing email newsletters using social media and the rise of influencer-led B2B businesses, showcasing how personality can drive community engagement. Greg shares tips on differentiating in a crowded market while navigating modern digital challenges.

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ADVICE

Step 0: Be Interesting and a Master Storyteller

Be interesting by letting your unique experiences and personality shine through.
Master storytelling to package these experiences compellingly for your audience.

ADVICE

Mastering Writing for Online Success

Learn to write effectively to convey your unique experiences and stories.
Writing is the foundation of internet success, enabling you to share your personality.

ANECDOTE

Jet Business TikTok

Greg Isenberg shares an example of a jet salesman who uses storytelling on TikTok to build an audience interested in private jets.
The salesman shares thrilling stories, like almost being killed during a sale.

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If you don’t know how to write, you will not win on the internet.

Kipp and Kieran are joined by guest Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into the growing trend of personality-led growth in marketing. Learn more on approaching PLG in B2B and B2C, a masterclass on audience building, and why knowing how to write is crucial to your success.

About Greg Isenberg

Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.

Connect with Greg!

Twitter https://twitter.com/gregisenberg
LinkedIn https://www.linkedin.com/in/gisenberg/
Podcast https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Late Checkout https://latecheckout.studio/

Mentions

"30 for 30" Course by Dickie Bush and Nicholas Cole https://www.ship30for30.com/
“Write of Passage” course by David Perell https://take.writeofpassage.school/
Community Empire https://www.communityempire.co/

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