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Dan Kennedy's Magnetic Marketing Podcast cover image

Persuasion, Motivation & Influence

Dan Kennedy's Magnetic Marketing Podcast

NOTE

Packaging Words in the Airline Industry

The airline industry carefully packages their words to convey information in a positive and reassuring manner, using terms like 'in the event of a water landing' instead of explicitly stating worst-case scenarios. They use language like 'cabin depressurization' instead of a hole in the plane, 'motion discomfort' instead of barf bags, 'refresh' instead of clean, 'missed' instead of lost luggage, and 'mechanical difficulties' instead of a broken plane. This intentional packaging of words helps maintain a positive and professional image, showing the importance of communication and tone in all interactions.

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