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#066 - How to apply lean startup principles to hardware, with Ash Maurya of Leanstack, USA

The Hardware Entrepreneur

NOTE

Avoid Falling in Love with Solutions Too Quickly

The trigger for the running Leanbook was the realization that innovators tend to fall in love with their solutions prematurely, leading to building the wrong product. The book emphasizes the importance of talking to customers to uncover problems and features the Lean canvas as a business modeling tool. While getting early validation is positive, it is crucial to communicate effectively to stakeholders, who often require more metrics and financial models. Relying solely on forecasts can be risky as it may lead to inventing numbers to secure funding, which can have severe consequences if not met, such as losing the company or getting fired.

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