Ash Maurya, a pioneer of the lean startup framework, discusses applying lean principles to hardware innovation. He shares examples of successful companies, strategies for speed, and the three stages of Lean Startup. Topics also include Apple's innovation, problem-solution fit, and cultural nuances in innovation.
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insights INSIGHT
Lean Startup Origin
The Lean Startup framework arose from changing market conditions, not just from new ideas.
Building products is easier now, so the bigger risk is building the right product.
volunteer_activism ADVICE
Problem-Focused Development
Don't start with a solution, start with a problem.
Validate the problem with your target market before investing in a solution.
question_answer ANECDOTE
Tesla's Lean Approach
Tesla applies Lean Startup principles by focusing on the riskiest assumptions first.
They started with the hardest part of building an affordable electric car, then iterated.
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I have a very special guest, one of the pioneers of one of the most popular innovation frameworks these days: the lean startup framework. My guest is Ash Maurya, who along with Eric Ries, did some substantial work in this field, laying the foundations of this concept.
You’ll learn in this episode why this idea is still important today, especially in hardware field after it was born around the last financial crisis. You’ll get to hear also what companies are using it, some tactics you can use to make it work for you and also how others use it so you can get inspired. Ash will describe some of the steps, milestones you should hit during the development. In addition he’ll highlight some of the latest cutting-edge innovation topics he’s been working on which connects with my one of past episodes, episode 18 with Alan Klement when we discussed the Jobs To Be Done framework.
The Hardware Entrepreneur