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The Battle for Attention: Streaming Vs. Social
The Town with Matthew Belloni
The Importance of Time Spent on Streaming Platforms
Streaming services are shifting their focus from subscriber numbers to time spent on the platform as the key metric for success. The more time users spend watching content, the less likely they are to cancel their subscriptions, which is crucial for platforms that sell advertising. In a landscape where paid services vie for attention against various screens, including free platforms like YouTube and TikTok, increasing user engagement poses a significant challenge. By understanding the changing preferences of younger audiences exposed to free platforms, streaming services need to devise strategies to enhance user engagement and compete effectively in the evolving digital entertainment space.
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