The Town with Matthew Belloni

The Battle for Attention: Streaming Vs. Social

Mar 25, 2024

Bloomberg's Lucas Shaw joins Matt to discuss the battle for attention in streaming vs. social media. They explore whether streaming services risk losing relevance to apps like TikTok among young audiences. Matt makes a prediction about Season 3 of 'Euphoria' to wrap up the conversation.

32:27

Episode guests

Lucas Shaw

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Streaming services prioritize user attention over subscriber numbers for ad revenue.

Younger demographics prefer TikTok and YouTube over traditional streaming services, challenging platforms to engage youth with relevant content.

Deep dives

Changing Metrics in the Streaming Wars

The key metric for streamers has shifted from subscriber numbers to time spent on the platform. With increasing competition, services like Netflix and YouTube are vying for user attention, vital for ad revenue. Viewership data reflects YouTube's dominance, even surpassing Netflix, attributed to higher platform time.

The Importance of Time Spent on Streaming Platforms

01:55

Streaming Services Usage Comparison

01:30

Introduction

5min

The Evolution of Streaming Platforms

9min

Capturing Young Audiences and the Strategy of a Free Tier for Streaming Services

3min

Capturing the Teen-Tween Demographic: Strategies and Challenges

9min

Impact of Sports Content and Production Delays on Broadcast Networks

5min

Matt is joined by Bloomberg’s Lucas Shaw to discuss the battle for time in the attention economy of streaming and social media. They parse through the latest data on how people spend their time and wonder whether streaming services are in danger of losing relevance with young millennials and Gen Z. They talk about whether legacy studios and streamers are worried about apps like TikTok and how they are working to compete with them. Matt finishes the show with a prediction about Season 3 of 'Euphoria.'

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Email us your thoughts! thetown@spotify.com

Host: Matt Belloni

Guest: Lucas Shaw

Producers: Craig Horlbeck and Jessie Lopez

Theme Song: Devon Renaldo

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The Town with Matthew Belloni

The Battle for Attention: Streaming Vs. Social

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Changing Metrics in the Streaming Wars

Youth Engagement and Content Consumption

Impact of Sports on Engagement

Content Strategy and Platform Engagement

The Importance of Time Spent on Streaming Platforms

Streaming Services Usage Comparison

Remember Everything You Learn from Podcasts