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The Town with Matthew Belloni
The Battle for Attention: Streaming Vs. Social
Mar 25, 2024
Bloomberg's Lucas Shaw joins Matt to discuss the battle for attention in streaming vs. social media. They explore whether streaming services risk losing relevance to apps like TikTok among young audiences. Matt makes a prediction about Season 3 of 'Euphoria' to wrap up the conversation.
32:27
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Quick takeaways
- Streaming services prioritize user attention over subscriber numbers for ad revenue.
- Younger demographics prefer TikTok and YouTube over traditional streaming services, challenging platforms to engage youth with relevant content.
Deep dives
Changing Metrics in the Streaming Wars
The key metric for streamers has shifted from subscriber numbers to time spent on the platform. With increasing competition, services like Netflix and YouTube are vying for user attention, vital for ad revenue. Viewership data reflects YouTube's dominance, even surpassing Netflix, attributed to higher platform time.
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