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Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested
Send & Grow by SparkLoop
Incremental Gains Create Opportunities
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Raising prices, even modestly, can enhance revenue without significant risk of customer loss. A 2% increase is often manageable, while larger hikes can attract buyers motivated by fear of missing out on current rates. Businesses can leverage price increases thoughtfully, as potential client turnover may not negate financial benefits. Notably, the anticipation of an upcoming price hike can spur demand, evidenced by a surge in sales prior to a price jump, demonstrating that strategic pricing can drive customer urgency and boost growth.
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