Advertising is the process of making your stuff known. There are four ways to advertise: reaching out to people who know you, advertising to strangers, advertising publicly or privately. When building a business, choose either content posting or cold outreach/ads based on your resources. However, doing both will maximize results and compound the benefits. Each advertising activity boosts the others.
“Do what the 0.1% do to get what the 0.1% get.” In this episode, Alex (@AlexHormozi) discusses the Core Four on Steroids, which includes more, better, new methods for advertising. He emphasizes the importance of exhaustively utilizing these methods before moving on to new advertising techniques in order to maximize lead generation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:00) - Introduction
(2:15) - Doing More
(5:08) - Getting Better
(9:15) - New Places In New Ways
(13:10) - Conclusion
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