Product managers often get blamed for failing products. But the truth is, most product failures happen because the product manager didn't do enough research before making decisions. In order to make sure your product succeeds, you must first understand the customer. This means understanding what customers really want from your product and why. Once you've done that, you can begin designing a solution that will satisfy these needs. This is where strategic product management comes in. Strategic product management is the art of knowing what the customer wants before you build anything. It's the difference between building something great and just another mediocre product. In this episode, we have guest Steve Johnson, Chief Product Office at Product Growth Leaders. Key Takeaways: - Your goalie should never be your top scorer in soccer. - Don't love your product, love the customer's problem and make the product do what they want. - The goal of product management is for us to know our customers so well that we build a product that sells itself. You can reach Steve on LinkedIn: https://www.linkedin.com/in/sjohnson717/ or twitter: https://twitter.com/sjohnson717 For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening!