Leadership in Manufacturing
E48, Why Strategic Product Management (SPM) is Important.
Sep 27, 2022
Product failures often occur due to insufficient research by product managers. Strategic product management involves understanding customer needs, prioritizing problem-solving, and building products that sell themselves. Guest Steve Johnson discusses the lack of defined product management plans in many organizations and the importance of reducing friction for customers. The podcast also emphasizes the significance of seamless customer service, the changing behavior of seeking information, and the need for data science skills in product management.
36:06
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Quick takeaways
- Strategic product management involves determining the right products for the right markets.
- Product managers must prioritize curiosity and ruthless prioritization for successful product management.
Deep dives
Defining the Scope of Product Management
In many organizations, different departments define the scope of product management. Sales expects product managers to be sales engineers, marketing wants content creation support, and development needs help with user stories. This lack of clear definition leads to a disconnect between leadership's expectation of a business representative and the actual role of product managers.
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