Conversation with Marcus Collins — The Power Behind What We Buy, What We Do, and Who We Want to Be
The Prof G Pod with Scott Galloway
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The Paradox of Technology
Technology has given us an abundance of data, but our ability to gain insights from it has only slightly improved. We often confuse information with true understanding. In the past, marketers like Lee Clow and Dan Wieden invested time in understanding the cultural context of consumers. They created cultural productions that allowed people to express their identity, such as Apple's 1984 ad or Nike's 'Just Do It' slogan.
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