
How to choose clothes for longevity, not the landfill | Diarra Bousso
TED Talks Daily
Sustainable Fashion Industry Insights
Sustainability in the fashion industry is rooted in a love for sustaining things rather than waste. Encouraging conscious consumption through customer engagement and co-creating designs can lead to reduced waste. Producing on demand and mitigating returns can further contribute to sustainability by reducing overconsumption. Involving customers in the design process increases the likelihood of clothing being kept for longer durations, promoting better design decisions by companies.
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