The Year of Peacock?
The Town with Matthew Belloni
Peacock's Rise in Streaming
- Peacock, initially overlooked in the streaming wars, has seen significant growth.
- Its paying subscribers have increased to 34 million, partly due to exclusive content like an NFL wildcard game and original series.
- Peacock also offers NBC and Bravo shows, Universal movies, and will be the exclusive digital home of the Paris Olympics.
- Its viewership share is now comparable to Max and larger than Paramount Plus, approaching Disney Plus.
- It has pioneered ad-supported streaming and is therefore ahead of Netflix and Disney+ in ad revenue generation.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
