2min snip

The Town with Matthew Belloni cover image

The Year of Peacock?

The Town with Matthew Belloni

INSIGHT

Peacock's Rise in Streaming

  • Peacock, initially overlooked in the streaming wars, has seen significant growth.
  • Its paying subscribers have increased to 34 million, partly due to exclusive content like an NFL wildcard game and original series.
  • Peacock also offers NBC and Bravo shows, Universal movies, and will be the exclusive digital home of the Paris Olympics.
  • Its viewership share is now comparable to Max and larger than Paramount Plus, approaching Disney Plus.
  • It has pioneered ad-supported streaming and is therefore ahead of Netflix and Disney+ in ad revenue generation.
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