The Town with Matthew Belloni
The Year of Peacock?
May 8, 2024
Kelly Campbell, President of Peacock, discusses Peacock's unique streaming position, growth via live sports, plans for Olympics coverage. They debate NBA rights impact, joint ventures with Paramount Plus, Max. Matt predicts ESPN's over-the-top service after Disney earnings call.
30:52
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Quick takeaways
- Peacock's success is attributed to its dual revenue model combining advertising and subscriptions.
- Exclusive content like the Olympics and NFL games helps Peacock attract and retain subscribers post-event.
Deep dives
Peacock's Growth Strategy and Business Model
Peacock's success in the streaming market is attributed to its dual revenue model, combining advertising and subscription services. This approach has fueled both business and consumer growth. By focusing on a mix of premium content and offering live sports, Peacock differentiates itself in the competitive market, leading to steady investment in content and platform development.
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