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The Art of Persuasion: Understanding Deep Values for Effective Communication
Persuasion is challenging, as people rarely change their deep-seated beliefs. To persuade effectively, one must connect new ideas to old, fundamental values held by the other party. This approach has been proven effective in influencing opinions on issues like immigration and gay marriage. When engaging in difficult conversations, particularly across political divides, the key is to ask questions, seek to understand the other person's viewpoint, and relate your argument back to their values and experiences.